After living through the Matrix era and following the evolution of Virgilio since 1996, I had the privilege of holding senior leadership roles in the Italian and European digital markets. I was a partner and board member at Fullsix, board member and digital lead at GroupM and WPP, and partner and head of the IGEM region (Italy, Greece and Emerging Markets) at Accenture Digital. I also led innovation at the Mondadori group and acted as strategic advisor to Mediaset. I had the honor of chairing the Interactive Advertising Bureau (IAB), the association of Italy's leading digital marketing players.
My core competencies span digital transformation, AI, innovation, media, digital marketing, e-commerce, start-ups, and more broadly the evolution of the digital and technology market.
I have spoken at numerous conferences, written articles, and observed closely the main trends and innovations of the digital market from the very beginning.
In recent years I have devoted myself to strategic advisory work, serving on boards (Holding Quattordicesima, Primomiglio sgr, Do It Now Spa), mentoring start-ups, and training executives and companies through my advisory firm One Step Up, with clients including PWC, Interpublic Group, Mediaset, Mondadori, Jakala and others.
In November 2022 I published the book "Dentro il metaverso" (Aliberti editore), in which I explored — through an analysis of key players and market dynamics — the Metaverse and broader market prospects. For the past four years I have been working on Artificial Intelligence, teaching training courses and writing a book, "La svolta intelligente", not yet published.